Every Tuesday at 1PM Central Time, Portage Cartage moderates a Twitter-based "movechat" for movers and consumers looking for information on moving. For the most recent chat, the topic was "Corporate Move Management." Below is the abridged transcript of the questions and the responses.
Q1
- Should movers treat corporate transferees differently from other customers?
Why or why not?
RELORoundtable
Once
upon a time there was a law that said you couldn't. Then deregulation took
hold in the late 70's and it became common place.
GoodStuffMoving
...I plead the fifth,
momentarily.
jkmoving
A1:
You'd hope that a #mover ould treat ALL customers the same (like royalty!),
however, corp transferees may get pref treatement.
jkmoving
Ha,
now that's no good ... ;-) RT @goodstuffmoving: ...I plead the fifth,
momentarily.
RELORoundtable
Repeat
business is often rewarded with preferential treatment. However deep
discounting and freebies have eroded the value.
PortageCartage
That's
#movechat for ya - hard hitting questions. RT @GoodStuffMoving: ...I plead
the fifth, momentarily.
HolmanMoving
Good
movers will want to give all customers a good move and usually do. however,
economics requires that repeat biz is nurtured.
GoodStuffMoving
@RELORoundtable
It's become sort of a level field nowadays, hasn't it?
HolmanMoving
It's
heading that way I think. RT @GoodStuffMoving: @RELORoundtable Its become
sort of a level field nowadays, hasnt it?
RELORoundtable
Actually
many companies are now handling their corporate relo programs thru lump sum
distributions. The transferee is now COD.
PortageCartage
@RELORoundtable
Yep, we're seeing that more and more.
RELORoundtable
Problem
is that industry is handling transferees corporate expectations with COD
quality standards.
Q2
- What are some of the challenges unique to corporate moves?
GoodStuffMoving
Q2
- Rare, but consolidation of multiple offices into one can often be a hurdle
w/o good communications.
jkmoving
A2: the
employee move dates are typically NOT flexible!
LHFAUTO
Quality
of third party services rendered very important. Don't want outsiders ruining
your hard-gained momentum with an account.
PortageCartage
@LHFAUTO
Amen to that! Movers definitely have to have partners they can trust for
corporate moves.
PortageCartage
Even
aside from 3rd party issues, ANY problems on the move affect more than just
the person moving.
PortageCartage
@LHFAUTO
As a 3rd party provider, do you find that you've been informed when you're
doing work for a corporate move vs. COD?
jkmoving
@PortageCartage
Agreed; could impact the mover's bottom line (i.e., ability to get future
revenue from the relo co) #movechat
Q3
- How are corporate relocations different today than they were in the
past?
PortageCartage
#movechat RT @LHFAUTO: Most of the time, thanks to our e-biz features, we
are. But some remain pretty challenging. Often becomes reactive.
jkmoving
A3:
I think there was an answer a bit ago: now companies give employees a lump
sum vs. managing moves on their behalf.
HolmanMoving
The
lump sum trend is definitely a major difference from in the past.
PortageCartage
In
most of the USA, real estate doesn't sell like it used to, often pushing move
dates back.
HolmanMoving
There's
also a greater need for storage (sometimes more than 30 days) because of the
housing market.
jkmoving
A3:
also, for movers, there is a LOT of varied paperwork and processes to follow
for each customer. Can be complex. #movechat
jkmoving
So
true! RT @HolmanMoving: Theres also a greater need for storage (sometimes
more than 30 days) because of the housing market.
PortageCartage
Saw
a good article on how companies are funding less and less of the relo costs -
http://on.msnbc.com/oANkIJ
jkmoving
Also
true! RT @PortageCartage: In most of the USA, real estate doesnt sell like it
used to, often pushing move dates back.
RELORoundtable
Have
your company changed its move management role in response to the surge in
lump sum moves? If so, how?
HolmanMoving
Great
piece by @careerdiva! RT @PortageCartage: Good article on how corps are
funding less relo costs http://on.msnbc.com/oANkIJ
HolmanMoving
@RELORoundtable
The lump sum trend has definitely made us enhance our COD service model.
PortageCartage
@RELORoundtable
For us, the biggest change is that the shipper is more motivated to downsize,
so there's less revenue in the move.
RELORoundtable
@HolmanMoving
That's what I would have thought most of the industry would do but many
consumer don't seem to think so.
PortageCartage
@RELORoundtable
We're still confident we can beat our competitors on service, so our pricing
isn't too affected.
HolmanMoving
@RELORoundtable
Consumers know so little about the industry-they would be hard pressed to
pick up on the nuances. Will take time.
RELORoundtable
@PortageCartage
Smaller moves mean more scheduling time but it doesn't appear that transit
schedules have been changed.
HolmanMoving
@RELORoundtable
What would convince consumers otherwise?
PortageCartage
@RELORoundtable
Transit schedules are more of an art than a science though, especially in
summer. #chaos
RELORoundtable
Corporate
transferees left to handle their own moves seem lost. Their expectations
don't match the capabilities of most agents.
PortageCartage
@RELORoundtable
Yep. A move manager with excellent customer service skills is vital in these
situations.
HolmanMoving
@RELORoundtable
Great point. The third party relo company should be helping in that
case.
jkmoving
@RELORoundtable
Agree - companies should go back to full-service relo process. Otherwise,
what's the employee benefit?
RELORoundtable
@PortageCartage
I've heard from a lot of disappointed shippers that think the whole industry
should go back to art school :-)
PortageCartage
@jkmoving
@RELORoundtable It's becoming more about the *employer* benefit these days.
Smart firms know the value of a relo pckg.
HolmanMoving
@jkmoving
@RELORoundtable Straight cash. But, I agree. Full-service relo eases the
transition to the benefit of all parties.
RELORoundtable
@jkmoving
Problem is most can't afford the 'world class' luxury of full service
movers.
jkmoving
@RELORoundtable
Think about what happens when you use a "cut rate" mover though ;-)
HolmanMoving
True.
Can't or won't anyway. RT @RELORoundtable: @jkmoving Problem is most cant
afford world class luxury of fullservice movers.
Q4
- If you could wave a magic wand and change anything about corporate moves,
what would it be?
PortageCartage
@RELORoundtable
That's a global trend: companies care less about the employee as a person
than about metrics.
HolmanMoving
That
transferees are more educated about their relo packages in general - and that
they know we don't make the rules!
RELORoundtable
The
arrogant and unrealistic expectation that the agent and driver will do
everything for free!
LHFAUTO
I would make sure customers actually compared proposals &
investigated before they questioned a 5% or less difference on a service over
$1K
jkmoving
A4:
more companies to use a full-service relo process to help their employees
with the transition.
HolmanMoving
That
times were less stressful. Moving is stressful enough without the real estate
crisis. Transferees are more reluctant,cranky.
PortageCartage
Personally,
I'd get rid of competitive bidding on each relo. Trust us with your business
and go to tender if we lose your trust.
RELORoundtable
@PortageCartage
Great idea! Chow all. Its been fun! See ya next week.
Next
week we'll talk about: Red Flags When Choosing A Mover.
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